Relisting To Make Sales

How I've Created a Strategy That Works

When I started reselling I was a person that fully believed that the more "likes" my listings got, the better. Then I saw a post on Instagram that stopped me in my tracks while scrolling. It explained a hard truth I didn't want to admit at first. If they wanted it, they would buy it, not like it.

This reseller was talking about how once a listing received more than a couple of likes and sat for a month or two, she'd relist it. She didn't worry about losing the "likes", shares, and other engagement. She just worried about getting fresh eyes on that listing and by relisting it, she got it back on the "Just In" pages of each platform.

I decided to give it a try and manually listed around five listings that had been sitting with no love for a while. Low and behold, two of them sold within a week! After that, I decided to find ways to incorporate relisting into my routine, but I wanted to take it a step further than just relisting those that had a bunch of likes.

When COVID hit, I joined a group on Instagram that was doing a relisting challenge. This group encouraged me to try out a third-party relisting service (who shall remain nameless in this post) and relist at least 5-15 items every single day for a week. It was way easier to relist higher quantities with the help of that service, but I quickly realized that particular one wasn't a good fit for me and my business.

Then I found List Perfectly and everything fell into place. This service had made my entire process so much more efficient. Without List Perfectly, this method would take me probably ten times as long, no exaggeration. Now that I've gotten it all nailed down, I want to share the strategy that's worked for me, step-by-step!

Every morning I start my day by relisting 20 items from my inventory catalog to Mercari and Poshmark. List Perfectly makes this way more time-efficient to do than doing each listing manually. I also spend the entire day every Sunday relisting every single listing I have so I start each week with a fresh catalog!

I pick the 20 listings that are at the bottom of my closet and then go into List Perfectly and hit the "Start Selecting" button that's in the top left-hand corner of my catalog. I have the Business Plan ($49/month) that allows me to end listings in bulk instead of one-by-one, so I'm able to select as many as my internet speed allows me to post at once. (The List Perfectly record of listings cross-posted at once is 300 listings!!)

Once you have all the listings selected, hit the "STOP" button that's now in the upper left-hand corner. I'm able to do over 20 at once, but for this article, I'm showing only four. Once you click "STOP" a new window will pop up.

A word of caution, especially if you're trying to do a large number of listings, DO NOT click out of this window or you will have to reselect every listing. Trust me, I've learned this the hard way and it can be time-consuming to have to repeat your selections.

Select all the market places that you want to relist on (I've chosen Poshmark and Mercari) and hit the large "End Listing" button. A smaller pop up will appear and you'll need to hit "okay". This will trigger List Perfectly to start working and remove all the selected listings from each marketplace in a new window! Mine takes about 5-10 minutes to take all 20 listings down depending on my internet speed at the time.

Close all the tabs that pop up and check to make sure all your listings were actually removed. Sometimes I have offers out on Poshmark and don't realize, so I have to go back in and remove those listings manually because of Poshmark's rules against deleting listings with active offers.

Head back to your List Perfectly window and reselect the marketplaces you want to relist to. Then hit the "Copy" button! List Perfectly will then begin working on starting new listings for you!

Head into each new tab that's being created and finish your listing off! Since I have the business plan, most of my information transfers over and it only takes me about 30 seconds per listing to get them posted. I've been able to get this entire process down to about 30 minutes!

This strategy has completely changed my business for the better. I make triple the number of sales and with the help of List Perfectly, it takes a minimal amount of time, leaving plenty of time in my day for me to focus on growing my business in other ways, including cross-posting to over 5 platforms.

I promise that losing likes is not a bad thing. In fact, I'm a firm believer that an item with a lot of likes is less likely to sell because that could actually be a deterrent for potential buyers. Platforms also push listings that have just been listed over listings that have been sitting for a while! I see a lot of success with Mercari especially because they don't have any way to refresh your listings beyond dropping the price repeatedly.

Want to try out my strategy for yourself? Use my code: THEHIPPYEDIT for 30% off your first month of List Perfectly! I do get a small commission if you chose to use my code, but I would NEVER promote something I don't truly believe in. This is a service I use every single day and would struggle heavily without. Head to their website https://listperfectly.com/ to read about their different plans and all the other AMAZING benefits they provide, including UNLIMITED catalog listings and cross-listing!!!

Reselling During 'Rona

How Online Reselling Has Changed for Me During the Pandemic

I started reselling long before COVID-19 was even a consideration. I thought it would take me at least five to ten years before I was ready to make the jump to full-time reselling but the pandemic accelerated that timeline when I was laid off in early March of 2020.

I was probably one of the first people to lose their jobs solely because of the Pandemic. I was working as a Program Coordinator for the Alzheimer's Association. My state (Ohio) was very early to start lock-downs and it began with nursing homes and rehabilitation centers, aka exactly the places I was supposed to be working with through my job. I received the call on March 11, 2020, that my job would be terminated because there was no point in paying me to sit around and do basically nothing.

I was CRUSHED. I loved that job more than anything I'd done in the past. It was the first position where my superiors really seemed to trust my abilities and insight and the first one where I felt ready to take on the challenges of a nearly full-time job. I had a purpose with that job and loved spreading knowledge about a disease that had personally affected me and my family.

When I was laid off I felt lost and like I had no direction. Working in the non-profit sector had been my biggest ambition since my sophomore year of college and now, just 3 short months away from graduating, that world and all jobs in it seemed to be completely gone.

Luckily, I had been reselling my old clothes and some thrifted clothing on Poshmark so I had a small stream of income still coming in the door. I decided to listen to the message the universe seemed to be sending me and dove headfirst into expanding that small trickle into a full-blown river and I haven't looked back since.

I took forced lock-down as a chance to start posting to new platforms like Mercari and Depop and grow my new(ish) business. I'd never considered branching out before because I was scared of becoming overwhelmed, but now that it was my only focus, I had no excuses.

I used third-party cross-listing platforms like ListPerfectly to help me expand (more info in my blog article Work Smarter, Not Harder).

ListPerfectly has helped me get on over five different platforms so far and I'm not stopping there. They also gave me my first chance to partner with a company in the form of a referral code! (use code: THEHIPPYEDIT at sign up to get 30% off your first month!)

Sourcing was probably where the biggest change occurred. I was used to going to thrift stores and sourcing there or from retail arbitrage. Not being able to get new inventory was a struggle but I, fortunately, had a large enough death pile to get me through the first couple of months. After that, I started sourcing through the platforms I was selling on.

It started with mystery boxes, but I quickly decided after one slightly negative experience that method just wasn't worth the risk (see my blog article I Bought Two Different Mystery Boxes on Poshmark and Here's How it Went).

After that, I turned to a different way of sourcing through Poshmark and started sourcing "Just In" listings by lowest to highest price to find some awesome deals. I was able to make a couple of bundles from some smaller closets just looking to offload their personal clothes and have managed to flip most of it for a decent profit.

I don't necessarily recommend this method because you never really know exactly what you're getting or the condition it will be in. Some items I purchased had some major flaws that weren't disclosed by the seller, but for the price I got them at I can't really complain.

I was also incredibly lucky to have family members donate clothing to me for me to sell. My mom and grandma have both been great about giving me old clothes they don't wear anymore and my grandma has been passing down a lot of her old fabric for me to use to make the scrunchies I include with orders of $25 or more! I would have completely run out of material if it wasn't for her!

It's a little mind-boggling to look back at where my business was in March and compare it to how far I've come. I've learned how to build a website and write blog articles. I've taught myself SEO and social media management and I've finally invested in the Adobe Creative Cloud, something I made excuses for not doing for MONTHS.

Building a website is what I'm probably the proudest of because it had the steepest learning curve and grew my business the most. I went to school for Political Science, meaning I did absolutely nothing with computers beyond typing papers and completing simple projects. Taking the time to build my initial site for The Hippy Edit was stressful and overwhelming and there were many times where I had to put my laptop down and take some space from it because I would get so worked up. But I did it and then even rebuilt that site to make it even better for all you awesome people that come check it out!

I've been really fortunate to have the chance to buckle down on something I'm so passionate about but as great as it has been, it's definitely had its downsides too. I struggled a lot with isolation and my mental health took a nosedive, but my amazing boyfriend and my business were always there to scoop me out of my bad days and get me back on track. I love having creative outlets through my business and despite those challenges, I'm beyond grateful for the direction my life has taken.

15 Fun Facts About Our Founder!

Learn More About the Woman Behind The Hippy Edit!

1.) I have a BA in Political Science

I recently graduated from college with a Bachelor's Degree in Political Science! I grew up involved in politics and after the 2016 Presidential Election, I felt hopeless and so out of control that I decided to get a whole degree devoted to politics. It's actually a pretty versatile degree that I can use in a number of ways, but for now, I love being able to apply that knowledge to this business! The Hippy Edit is all about making a difference in whatever way we can!

2.) I'm a DIEHARD Boston Red Sox fan

I grew up on the East Coast and that means one of two things, you're either a Yankees fan or a Red Sox fan. For my family, the decision is an easy one and it's Red Sox all the way. My grandfather was a Dodger's fan before they abandoned Brooklyn and moved to LA. After that, he adopted the Red Sox because he couldn't justify supporting another New York team. My parents have season tickets now and I love catching a game whenever I'm home (when COVID isn't a factor)!

3.) I went to school originally for Fashion Design

I started college in a program for Fashion Design but decided it wasn't the best fit for me. I love fashion still (obviously) but that program made me worried that I would lose that passion. The competitiveness of it along with the drama that was already starting on day one made me pretty sure I wouldn't be happy. I switched on the first day of classes to my Political Science program and was so much happier for it! Clearly, I've been able to find a way to tie both those passions together and have no regrets!

4.) I'm diagnosed with Bipolar Type 2, PTSD, and a Panic Disorder

I've struggled with mental health issues for most of my life. In high school, I was diagnosed with borderline ADHD and major depression, but that diagnosis was changed to Bipolar Type 2, PTSD, and a Panic Disorder in December 2020. Since receiving that diagnosis, my mental health has improved SO much! I can't recommend therapy enough to EVERYONE, even people that think they don't struggle with mental health. Your brain is a part of your body, so take care of it just like you do for your physical health!

5.) I have a kitty named Obi

He's perfect and a weirdo and absolutely adorable. He's named after Obi-Wan Kenobi from Start Wars because my whole family is obsessed and I grew up watching the whole franchise with my Dad and brothers. Obi definitely used the force on my boyfriend and me when we went to adopt him, because he was the only cat we needed to see to make the choice to bring him home!

6.) I grew up in the oldest town in CT

Even though I no longer live in CT, my hometown, Wethersfield, will always hold a very special place in my heart. It's the oldest town in Connecticut and we have so much history there, including George Washington staying there during the Revolutionary War! The original section of town that was built in the 1600s has been preserved as well as possible and I grew up walking the streets of a beautiful colonial town with amazing architecture. If you're ever on the East Coast, make a stop in Wethersfield, CT, and take a tour to learn about the unique role my hometown played in history! These photos were taken by my Dad! Follow him on Ig @flynnfotog

7.) I love doing makeup

My first creative outlet, outside of dancing competitively, was makeup. Thanks to dance, I was introduced to stage makeup at a pretty young age and quickly fell in love with the artistry behind it. For the longest time, I wanted to skip the whole college idea and go straight to cosmetology school (I still kind of wish I did that and still might)! I love being able to completely transform how I look with makeup and really enjoy collecting different pallets and other products!

8.) I LOVE Mac Miller

I'm a little ashamed to admit that I really didn't appreciate him until after he passed, but now I've listened to every single song multiple times. KIDS is my favorite album, with Poppy taking the top spot for favorite songs. His music means a lot to me and I relate to it in a lot of ways. His songs have pulled me out of some of the darkest moments I've had in the last couple of years and I can always find a song to fit my mood because he was such a versatile artist.

9.) I studied abroad in Florence, Italy

This is included because I'm crazy proud of myself for taking on this challenge. When I studied abroad, I went alone without knowing many people in the program. I knew one of my roommates, but everyone else for the most part was a stranger. I get incredibly uncomfortable and anxious in situations where I don't know anyone, and when you add being in a foreign country where I don't speak the language makes for a pretty tough combo. My Grandma/best friend/number one fan also passed away while I was there and that was really hard to cope with. But I made it through and managed to have a blast while growing as a person! Now I can't recommend studying abroad enough!

10.) I was in a sorority (Alpha Xi Delta)

Those are words that I never thought I'd type five years ago. I was completely anti-sorority when I got to college but quickly fell in love with the greek life on my college's campus. The sororities were really about philanthropy and sisterhood instead of the parties and silly things you see on TV. I'm so proud to say I held two positions in my chapter and helped my chapter raise over $80,000 in one year for our philanthropy, Autism Speaks, a cause that means the world to me and my family!

11.) I've been with my boyfriend for over 3 years

I met my AMAZING boyfriend our Sophomore year of college. He's the best and does everything he can to support my business, including pushing the cart while I shop the same aisle at Goodwill for an hour. He never shoots down the crazy ideas I have to grow The Hippy Edit, but at the same time does an amazing job of keeping my feet on the ground and in reality (even when I don't want to be realistic). Not to mention he's pretty good looking too ;).

12.) My favorite place in the world is Nice, France

When I studied abroad, I was lucky enough to travel to Nice, France for a weekend. I absolutely fell in love with the city and the people. I took French for 7 years but had never had a chance to travel to France. It was everything I hoped for and more. The people were so kind and the food was obviously delicious. Getting to actually use the language I'd studied for so long was just the cherry on top of the beautiful beaches and historic architecture. If you ever get the chance, go to Nice!

13.) I'm obsessed with Bob's Burgers

I've watched every episode so many times I've lost count but it's definitely over 20 times. It's my happy show and my background noise show and the show I throw on when I don't know what else to watch which is pretty often. Something about the Belcher family is comforting. If you haven't watched it, please do. It's such a wholesome and hilarious show!

14.) I have 2 tattoos and several piercings

I have two tattoos that each have an incredibly deep meaning to me. One is for my dad and it's an outline of a bunny. He's called my bunny since I was a baby, and I wanted my first tattoo to help me keep that with me forever. My second is for my grandfather. He used to read the book Goodnight Moon to me every single time I stayed at their house and he worked on the Apollo missions as a literal rocket scientist. He passed his love of space down to me and now I carry a piece of that with me everywhere I go. I love body modifications and my plan is to get my nose pierced and a tattoo for my grandmother next!

15.) My favorite book is Becoming by Michelle Obama

I read Becoming my junior year of college and it was the first book I took notes in other than a textbook. I couldn't help myself. So much of what Michelle Obama wrote leaped off the page and stuck in my brain. Her path in life was similar to the one I was journeying down and a lot of her words really resonated with me and made me rethink how I wanted to live the rest of my life. Because of her words, I realized what my real passions were and completely changed my life and how I think. I'll forever be grateful for the stories and emotions she shared.